The Flying Colors of TransBrasil
In the 1970s, TransBrasil had two different colorful liveries to celebrate the diverse tapestry of the Brazil.
TransBrasil flew its first airline services in 1956 with a single DC-3, connecting the meat packing regions to the economic center of Brazil, São Paulo. The airline steadily expanded through the 1960s, getting the BAC One-Eleven as its first jet aircraft in 1970. In 1972, the head of TransBrasil, Omar Fontana, rebranded SADIA as TransBrasil and rolled out a bold colorful livery that consisted of six different color schemes, each reflecting some aspect of Brazil- each of the schemes was two tone and inspired by Braniff International's Flying Colors that had rolled out at that time.
The six colors were called Coffee, Amazon, Wheat, Sun, Wine, and Water.
The 727-100 in the ad on the left wears the Water livery.
In 1974, TransBrasil standardized its jet fleet on the Boeing 727-100. It was a sign that TransBrasil was becoming a major player in the Brazilian airline market. It called for a new livery design that was equally colorful that was still two-toned and consisted of color variations called "Color Energy" with each scheme reflecting an energy source in Brazil- some of the livery names were Solar Energy, Wind Energy, Oil Energy, etc. That's the livery in ad on the right.
At TransBrasil, the 727-100s were called "Trijatões" (trijets). The airline had looked at the larger 727-200, but the -100 was better suited to its route network.